Brand-book - it is one of the main company's documents, which describe brand and firm company's style, including the image structure development, company's positioning and perception at all interactions levels. The following document is an integral part of strategic planning and company promotion  in the market, which is the base for marketing and advertisement sections. Brand-book development is divided into 3 basic parts:

Ideology- conception, idea, sense, value. During this part development, all brand characteristics and elements are described, which are formed due to audience, company's missions and positioning. Values, features of communication and the brand promotion strategy are determined.

Logo-book - are unique graphical images and forms, which causes the planed associations from audience. In case of logo development  task to create a strong association and emotion which will be interconnected with ideology and the corporate style.

Corporate style - it's a company's  identification on any digital and print business and advertisement carrier. An unique corporate style
causes the audience the required associations and it identify your company.

   We use 4 components in brand-book development:

Function - a resulting effect of product interaction;

Psychology - feelings and emotions in case of product interaction;

The social status - reflects the status of the brand consumer;

Spirituality - the spiritual value connected with a brand.

   Standard's passport, which you will receive includes a number of tools and graphic images on different carriers, more precisely:

Brand constants - signs, a logo, the logo-character, scaling of a logo, color, fonts, inadmissible application, etc.; Business intra-corporate documentation; Paperwork for final consumers of b2c; Marketing materials; Outdoor advertizing; The Promotional materials in points of visitors' sale drawing attention of an outlet in case of the choice of goods and a brand; Souvenirs; Uniform; Transport.

   For advertisement material production Kat-guide is producing - this is step by step instruction, including the operation sequence description, materials and instructions, drawings, technical requirements, TU and etc. The following part is necessary for the correct brand distribution of the company with an extensive network or according to the franchise.

   Kayt-guide is developed for advertisement materials' production- this is step by step instruction, which contains  all materials and instructions, sketches. technical requirements, TU and so on. The following section is necessary for correct company's brand spread with an extensive network or according to the franchise.

By results of works our company transfers 3 books: Brand beech, Passport of standards and Kayt-guide.

For the service order you could use a form in the bottom of the page, and also receive a work value assessment  immediately, in case if you'll attach a task and summary information about your company.