Logo-book  -  it's an unique graphical images and figures, which is an company identification on the market. During logo-book concept development, it's necessary to base on company's mission, aims, products and company's required perception  by target audience Logotypes, images, graphical substrates are combined with color schemes, which could form subconscious psychological associations. During logo-book development it's reasonable to use a few decision variants, if company has a wide product range of different function or orientation is aimed on different audience.

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